Our approach is to get to know each person. What are your goals? What are your fears? Then we help you answer the “why” question. If you know “why” we are developing your financial plan together and “why” we are making investments to help achieve your objectives, then you can handle anything that is happening in the market with peace. We build plans based on those goals that focus on maximizing returns while minimizing risk. We review and adjust as we go along — at the very least annually.

We specialize in helping you understand risk and what risk means for you and your portfolio. To achieve this, we use a tool called “Riskalyze,” a two-step system that starts with a “Risk Tolerance Questionnaire,” a series of questions that measures your comfort level with risk and scores it as a number from 1 – 99. It then measures risk on every security in a portfolio, so we can make any adjustments needed to better align investments with the client’s risk tolerance.